Privacy Policy


Policy Purpose & Applicable Scope

This Privacy Policy is formulated to standardize the collection, use, storage, protection and management of user personal information on our e-commerce platform, comply with global cross-border e-commerce data security and privacy protection norms, and protect the personal privacy and information security of all registered users and shopping customers. This policy applies to all users who browse the platform website, register accounts, place orders for consumption, participate in platform activities, and enjoy platform services. It clarifies the platform’s information processing rules and user privacy rights, and is a core normative document for the platform to carry out standardized information management services.
All services provided by the platform, including product browsing, order placement, payment transaction, logistics distribution, after-sales service and customer consultation, involve the collection and use of partial user information, and all information processing behaviors will be strictly implemented in accordance with the provisions of this Privacy Policy. The platform always takes user information security as the primary operating principle, and will never arbitrarily collect, disclose or misuse user personal information.

Types of Information We Collect

In order to provide stable, efficient and personalized e-commerce services for users, the platform will selectively collect necessary user information, which is divided into basic identity information, transaction information, logistics information and browsing behavior information. The basic identity information includes the account information registered by users on the platform, including user account identification and basic authentication information, which is used to verify user identity and ensure the security of user accounts.
The logistics and transaction information includes the recipient name, delivery address, contact information, order records, payment records, consumption amount and product purchase information submitted by users when placing orders. Such information is mainly used to complete order processing, logistics delivery, transaction settlement and after-sales service work, and is the basic information support for the platform to complete e-commerce transaction services.
The browsing behavior information includes the user’s browsing track, product viewing records, search keywords, page residence time and interactive behavior data on the platform. Such information is collected anonymously and statistically, mainly used to analyze user consumption preferences, optimize platform product display, improve website operation experience, and adjust product and service strategies, so as to provide users with more accurate and in line with demand product recommendations and service experience.

Principles of Information Use

The platform strictly abides by the principle of minimal and necessary use of user information, and all collected user information is only used for the purpose of providing platform e-commerce services, and will not be used for any irrelevant commercial or non-commercial purposes. Firstly, user logistics and transaction information will be used for order verification, product delivery, logistics tracking, payment settlement, after-sales return and refund processing, to ensure the smooth completion of each user’s shopping transaction.
Secondly, user browsing behavior data will be used for platform operation optimization, including improving website page layout, optimizing product classification, adjusting hot product recommendations, and improving user browsing and shopping convenience. In addition, the platform may use user basic information to send necessary service reminders, order status notifications, after-sales progress updates and platform rule change announcements, to ensure that users can timely obtain key information related to their orders and account rights.
The platform will never use user personal information for spam marketing, illegal information push or unauthorized commercial promotion, and will never sell, rent or transfer user personal information to third-party commercial institutions for profit without user’s explicit consent.

Information Storage & Security Protection

The platform adopts professional and secure data storage technology and server system to store user information, and all user private information is stored in encrypted form to prevent information leakage, tampering, loss and illegal access. We have established a complete data security management system, set up professional data management personnel and access authority mechanisms, and strictly control the access, operation and management permissions of user information data.
All user transaction data and private information will be stored in accordance with the time limit requirements of global e-commerce industry norms and legal regulations. After the user’s transaction is completed and the data retention period expires, the platform will automatically and safely clean up the invalid user information to avoid long-term redundant storage of user private data. During the storage period, the platform will regularly upgrade the data security system, repair potential security vulnerabilities, and resist hacker attacks, data theft and other illegal behaviors, to fully protect user information security.

Information Disclosure & Sharing Rules

The platform will not actively disclose or share user personal information with any third parties without the user’s explicit authorization, except for the situations stipulated by laws and regulations and necessary for service completion. In order to complete global logistics distribution and payment settlement services, the platform may provide necessary user logistics information and transaction information to cooperative logistics providers and payment institutions, but the shared information is only limited to the scope required to complete the corresponding services.
All third-party cooperative institutions that obtain user information have signed strict privacy confidentiality agreements with the platform, and are required to abide by global privacy protection regulations and platform data security rules. They are prohibited from using the shared user information for other purposes, and must take confidentiality and security protection measures for user information. Once the cooperative service is completed, the third party will no longer retain user valid information.
When required by legal procedures, judicial investigation, government supervision and other legal scenarios, the platform will truthfully submit user information in accordance with legal requirements, which is a legal obligation that the platform needs to perform, and does not belong to unauthorized disclosure of user privacy.

User Privacy Rights & Update Mechanism

Users have the right to view, modify, update and delete their personal account information and order information on the platform independently. Users can adjust their personal information and account settings through the personal center page of the platform at any time to ensure the authenticity and effectiveness of personal information. For user information that does not need to be retained, users can apply for information deletion to the platform, and the platform will complete the verification and processing within a valid time after receiving the application.
Users have the right to refuse non-essential information collection and personalized recommendation services. If users do not want to accept behavior data statistics and personalized push services, they can close the corresponding function settings through the platform page. The platform fully respects users’ independent choice of privacy rights, and will not force users to accept unnecessary information collection and service modes.

Policy Update & Notification Rules

The platform reserves the right to update and revise this Privacy Policy in a timely manner according to the adjustment of platform business functions, the update of e-commerce industry norms and the changes of global privacy protection laws and regulations. After the policy is revised and updated, the platform will publish the latest policy content on the official website page, and the updated policy will take effect immediately after publication.
Users’ continued browsing, registration and shopping behavior on the platform after the policy update is deemed as recognition and acceptance of the latest Privacy Policy terms. The platform recommends that users regularly check the latest privacy policy content to understand the platform’s latest information protection rules and better protect their personal privacy rights and interests.